In February, Sanrio also struck a deal with France’s Monello Production and Watch Next Media to bring the cartoon cat back to the small screen with a 52 x 11-minute series called The World of Hello Kitty. It’s set to launch in Q1 2021, with Sanrio controlling licensing and merchandising rights. Pictures and marks the first time Sanrio has granted movie rights for the character to a major studio in the brand’s 45-year history. The film will be distributed by Warner Bros. to develop the first-ever English-language Hello Kitty movie. Earlier this year, the company partnered with New Line Cinema and FlynnPictureCo. The partnership comes as the Tetris brand celebrates its 35th anniversary, and as Sanrio continues to revitalize the Hello Kitty brand with new content. The multi-year collaboration will kick off on June 3 with an online game that combines Tetris and classic Sanrio characters.Īdditionally, both companies will introduce a co-branded style guide available for licensees across categories including apparel, cosmetics, stationery and accessories. It is one of the most sold video game franchises in history, with over 200 different official versions, dating back to 1985.
In addition, the companies will introduce a new co-branded style guide at Licensing Expo, June 4-6. She even, just in the last few weeks, chose to collaborate with the Mobile Suit Gundam series for a joint anniversary project. She has had a collaboration with Wonder Woman. Hello Kitty is popping up in the weirdest of places lately. Their first entry brings Tetris and many of the Sanrio characters together in a new online game set to debut June 3. The Tetris Company Becomes the Latest Brand to Collaborate with Hello Kitty. Japanese design and licensing company Sanrio and iconic gaming brand Tetris are partnering on new games and merchandise inspired by Hello Kitty. Sanrio and Tetris announced a multi-year partnership to collaborate on games and merchandise.
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